WHAT IF you could lose weight over 40 without fad diets or deprivation?

A decade ago, you could shift half a stone in a couple of weeks if you put your mind to it. But now, no matter what you try, that fat tyre round the middle won’t budge. And it’s getting worse. It’s like your fat cells take on superpowers while you sleep. Am I right?

In The Secret to Weight Loss in your 40s and Beyond I'll share what the diet industry doesn't want you to know… that losing weight, regaining your energy, and getting your glow back really IS possible without breaking the bank or resorting to weird food, juice fasts and a lifetime of misery. Even when you're in that tricky peri-menopause zone.

The truth is, you're going to need to do things differently. And I'm going to let you know what that looks like...

Download your free guide

Learn the NEW rules of weight loss for women over 40 so you can break free from the constant diet (that’s not working anyway) and live a life you love.


  • The real reason you're not losing weight right now
  • The key to your personal success story
  • Which foods to eat (and what to avoid)
  • The exercise mistakes that could be jeopardising your best efforts to lose weight
  • The lifestyle upgrades you MUST make now (don't worry - this is stuff you'll actually want to do!)

About the author

Hi, Im Ailsa Hichens, a nutritionist + health coach who specialises in helping women lose weight (especially that annoying can’t-seem-to-shift-it-no-matter-what-I-try kind of weight), make peace with their bodies and finally feel at home in the skin they’re in. 

I’ve spent years in clinic working with clients just like you who have discovered that losing weight is NOT just about eating less until you can stand it no longer. I help people fix their relationship with food and eat the ‘right’ things for them – and this is absolutely critical after 40 because the rules suddenly get very different.  

I’m also a working mum of 3, and I know how hard it is to juggle healthy eating with real life.

After years wrestling with my own weight, I now I help women who are struggling with an ever-expanding waistline, and a lack of confidence find their own magic formula to break through what is holding them back, lose weight for good WITHOUT ever having to diet again. In the process, they find they become the best version of themselves. Benefit of the benefit, ladies. Take the first step to food freedom by downloading my free guide. 

Understand the key to losing weight over 40 and live the life you were meant to lead

Over 40 and struggling to lose weight? The rules are different now. Fill in your details to grab your free copy of the 15-page new rules rulebook + discover what really works